Recently Yahoo! introduced a new design on their email sign-in page to accommodate full screen ads.The full screen version of advertising is very innovative, yet so simple (almost genius!)
With this very simplistic layout Advertisers can use the whole screen to convey an message to a very large audience (anyone who signs into their Yahoo! email.) I think this placement could potentially shift the landscape for contextually relevant ads. Additionally, I wonder how Google, AOL, MSN will respond. Will they just copy the layout and create full screen ads too? or Will they come up with a new ground breaking ad design?
One would think that since creating a full screen ad display is so simple, Google (their most innovate competitor as of late) has already considered it and is thinking of a better idea.
Either way this new design should generate a lot of revenue for the company! I am "Team Google" but Yahoo! may be gaining some momentum:)
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