Jay-Z and Microsoft Bing Partner for Social Media Campaign

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Everyone that knows me knows I AM HUGE Jay-Z FAN!!

He is seriously one of the best rappers, performers, business men and entertainers EVER. In lieu of his new book launch "Decoded" which will be in stores December 16th, Bing has decided to partner with him to promote their "Bing Maps" platform. Bing created a contest where fans can find/view pages from Jay Z's new book by logging onto www.bing.com/jayz. Each page is placed somewhere in 15 cities around the world and fans can find clues to where the pages are.

Bing is using Facebook Connect to promote the contest on both Bing's and Jay-Z's Facebook page. With this program their objective is to obviously encourage the young urban demographic to use Bing Maps. I'm not sure if it will work but Jay-Z is a great person to be associated with.

Bonus: Below is a Video (taken by me) from Jay-Z's concert last year at Eastern Michigan University.

Enjoy!


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