Is Google buying Groupon?

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In "Deal of the Day" news...Google is rumored to be buying Groupon for $5-6 Billion!! WOWZA!!

I'm sure Google is interested in the increased advertising reach and the large customer base they would have with the acquisition of Groupon. If Google does buy Groupon how will they change the business model, or will they? Is Groupon being paid what they are truly worth or is $6 Billion too much?

One main  weakness of Groupon is their inability to scale. Since the consumer switching costs for Groupon are so incredibility low, customers can go to whatever deal website they please with no consequence. If Google comes up with a strategy to address this problem, then I think Groupon is a great buy!

Story developing!

Happy Monday!

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