Five Mobile Sites Doing it Well

As the world continues to move away from traditional in-store shopping and into the world of online shopping, fully functional mobile websites are becoming increasingly popular. Ad Age posted a list of retailers who are making huge strides in the mobile shopping arena. (See List Below)

I can remember back in 2008 while working for Chevy, I was so adamant about encouraging our leaders to invest time and money into the mobile platform. Its a smart move and smart marketers are already dominating the space!

Of course my fav retailer Target made the list and online giant Amazon also dominates the mobile shopping space! This season about 11% of online shoppers purchased an item using their mobile device, clearly this is a growth industry!

Five Up and Coming Mobile Sites:

Amazon:
It probably won't come as a surprise that the online giant has a pretty stellar mobile site. It consistently shows up on the list of best-performing mobile sites, with fast response times and consistent availability. Category sections Bestsellers and Deals makes it easy to find products.However, there is some room for improvement. Zappos.com and Diapers.com, both owned by Amazon, have not yet been optimized for a variety of mobile devices.

Crate & Barrel:
Not only does this site look good, but gift buying is made easy with a section dedicated to gift ideas. Within the section, shoppers can sort by price, occasion and recipient. Product detail pages include multiple, clear images, price and reviews. And options include buying the item, emailing the details or adding it to a favorites list. Crate & Barrel is also a perennial favorite for bridal registries, and the mobile site doesn't disappoint on that front. Brides can add items to their registry or manage a registry, while guests can easily locate registries and make purchases.

REI:

Sure, you can shop the latest and greatest in gear and apparel at REI. It's easy to navigate, well organized and pretty to look at. Product detail pages include the option to purchase, add to a wish list or find in store. And, like the e-commerce site, there's a handy section that tells you what people purchasing that item also bought. But what really makes this site special is a expert advice section. It's chock-full of informative, well-written articles on everything from kayaking and triathlons to snowshoeing and travel.

JCPenny:
This department-store retailer's site stands out for its simple design and navigation, as well as easy access to current sales. Shoppers can also find a store, sign up for mobile alerts, track orders and view weekly deals from the site. Select videos, including commercial spots, are also easily accessible. Within categories, shoppers can further filter results.At-a-glance results are packed with information, including an image, original price and sale price, number of reviews and stars indicating the product's customer rating. Oddly, the actual reviews aren't readily available. 

Target:
Not only does Target consistently turns up on Gomez's list of top performing mobile sites, it also makes it easy to save a buck, with Daily Deals and Weekly Ads both featured prominently. Product detail pages are simple but pack a punch, with multiple images, detailed descriptions and customer reviews. And if you're not looking to snag an item right away, there's the option to email or text product details. Target also makes it easy to create and manage lists for future shopping trips. If you add a Target store location to your profile settings, it automatically tells you the aisle where items on your list are located

Do you have any other fav's not listed?

XOXO