Starbucks Celebrates 40 Years!!

For all you coffee lovers, 2011 marks the 40 year Anniversary of Starbucks! As part of their efforts to continuously move forward and transform they have launched a new logo (see their logo progression below.) I personally like the old one much better!

In addition to the new logo Starbucks is also launching a larger 31 ounce drink called the "Trenta" (which means 30 in Italian.) The Trenta will be rolled out in California Feb 1st and Nationally May 3rd. After being successfully tested in a few markets in 2010 the company is confident that consumers will like the new cup size. The "Trenta" will be priced approx. $.50 more than the "Venti."

To learn more about the future of Starbucks, watch the video below!

Drink Up!

XOXO