Last week Starbucks reached 10 Million Facebook fans, becoming the first brand ever to do so! Congrats to Starbucks! (Read about it here)
I personally am not a coffee drinker, nor am I big fan of the company but I do think this is an amazing win for their brand. More importantly its a win for their public image and PR. Starbucks beat out iconic American brands like Coca-Cola by reaching 10M fans first. It also is a win for the company because of the negativity Starbucks faced last last year due to declining quality or their products. Starbucks used a seemingly common social media strategy of promotions and giveaways to reach this 10M mark.
This achievement does beg the question, what is the value of a Facebook fan? It is a common practice to use the traditions digital ad model of calculating the impressions and $ spent to generate a number or rating for the ROI. I don't think this model necessarily works for the space but I do believe that the impact of a Facebook fan is powerful. Whether they are worth $5 or $5,000 having 10M fans is a definite positive move for the brand!
Gooo Starbucks!
0 comments:
Post a Comment