Hurricane Katrina-5 years later

| | 0 comments »


Reflect, Remember, Rebuild-New Orleans

Five years ago the devastation that is known as Hurricane Katrina swept through the Gulf Coast terrorizing much of New Orleans including the Lower Ninth Ward. Today much of the refuge remains and citizens are still without basic necessities-homes, running water, police/fire enforcement, etc. 

In lieu of the lack of progress my company Sears Holdings partnered with Rebuilding Together to help rebuild 50 homes on the 5th Anniversary of Katrina, "50 for 5" Campaign. Kudos to Sears and Rebuilding Together for giving back to the NO community. 

If you haven't done so I urge you to watch Spike Lee's HBO Documentary "If God Willing and Da Creek Don't Rise." It discusses rebuilding the New Orleans community, the NO school system, politics and the BP Oil Spill. Although the documentary is four hours long, it is truly an eye opening experience. 


New Orleans is still living in despair after 5 years, is this America?


This is off subject from my usual digital topic but I am truly passionate about giving back! 


XOXO



Brand Called "You"--LinkedIn

| | 0 comments »
LinkedIn is a great tool that job seekers can use to research companies, find out more about available positions and seek out recruiters from companies of interest. When I searched for jobs a few months ago, I used LinkedIn for just about everything!

Simply Hired offered some great tips on their blog about how to tailor you LinkedIn profile to better position and brand yourself.

Picture – Add a picture of yourself that shows you looking professional. Do not include inappropriate photos, photos of you with others, or an image  not of yourself.

Headline – In a brief phrase, describe what you do or the opportunity that you are looking for. This is the first thing a recruiter may see, as it is on the top of your profile, so make yourself stand out!

Summary – This is a great way to give others a sense of your background and to highlight important experience from your work history.

Specialties – Here, you can specifically call out skills, interests and particular experience factors you have gained, which shows recruiters and hiring managers on LinkedIn your strongest suits.

Experience – This portion of your profile is basically your resume. Include not only places of work and dates, but go into detail of what you accomplished or were responsible for in that role.

Education – Include your alma maters and an focuses, along with awards, interests and activities.

Recommendations – After connecting with your friends, family, colleagues and others in your network, ask them to recommend your work at past employers. Instead of listing references when applying to a new job, you could refer them to your profile to see all the great things your co-workers said of you!

Additional Information – Finally, this section allows you to enter any information not included in your profile above, such as websites, interests, LinkedIn group membership, honors and contact settings. If you are interested in learning about job opportunities, be sure to highlight it here!

Even if you are not in the market for a job, I recommend you join LinkedIn and update your profile frequently to use as a Networking tool. Building your personal brand is a lifelong process-not just when you're in need of something!

XOXO

Happy Friday!

| | 0 comments »
I hope everyone has an amazing weekend!!! Since I LOVE the new Old Spice Ad Campaign with the "Old Spice Guy" I decide to post a few of their new commercials.

Great branding, excellent connection to the audience! Kudos to Old Spice for knocking it out the park:)



Make Phone Calls From you Gmail Account!

| | 0 comments »
Clearly I am a fan of all things Google! Yesterday, I logged into my Gmail account and noticed a new icon in my GChat/contact list the read "Call Phone." Being the curious/nosey blogger that I am, I did a little research to find out that users can now make phone calls from their Gmail accounts!

A few months ago Google added video chat functionality to all Gmail accounts, so like Skype or iChat you can use the feature to chat with everyone in your friend/buddy/contact list. Here's more information about the Phone Call/Chat feature that I grabbed from the Google Blog.

In order to use this feature you must have a Gmail account. Calls to the U.S. and Canada will be free for at least the rest of the year and calls to other countries will be billed at low rates. See comparison table of rates with calls to the U.K., France, Germany, China, Japan—and many more countries—for as little as $0.02 per minute.

Dialing a phone number works just like a normal phone. Just click “Call phone” at the top of your chat list and dial a number or enter a contact’s name.


I haven't tried to make a phone call yet but I'm sure I will in the near future! If anyone tries it let me know what you think!

XOXO

50 Ways to Foster a Culture of Innovation

| | 0 comments »
Innovation is vital to the success and culture of many companies-especially those who are thriving in this down economy. Companies Google, Apple, and Starbucks live off innovation--it runs through their DNA.

Below are 50 Ways to Foster a Culture of Innovation! Although its a loooonnngggg list there are a lot of amazing tips to get you through you Hump Day! Enjoy:)


1. Remember that innovation requires no fixed rules or templates -- only guiding principles. Creating a more innovative culture is an organic and creative act.
2. Wherever you can, whenever you can, always drive fear out of the workplace. Fear is "Public Enemy #1" of an innovative culture.
3. Have more fun. If you're not having fun (or at least enjoying the process) something is off.
4. Always question authority, especially the authority of your own longstanding beliefs.
5. Make new mistakes.
6. As far as the future is concerned, don't speculate on what might happen, but imagine what you can make happen.
7. Increase the visual stimuli of your organization's physical space. Replace gray and white walls with color. Add inspiring photos and art, especially visuals that inspire people to think differently. Reconfigure space whenever possible.

8. Help people broaden their perspective by creating diverse teams and rotating employees into new projects -- especially ones they are fascinated by.
9. Ask questions about everything. After asking questions, ask different questions. After asking different questions, ask them in a different way.
10. Ensure a high level of personal freedom and trust. Provide more time for people to pursue new ideas and innovations.
11. Encourage everyone to communicate. Provide user-friendly systems to make this happen.
12. Instead of seeing creativity training as a way to pour knowledge into people's heads, see it as a way to grind new glasses for people so they can see the world in a different way.
13. Learn to tolerate ambiguity and cope with soft data. It is impossible to get all the facts about anything. "Not everything that counts can be counted. Not everything that can be counted counts," said Einstein.
14. Embrace and celebrate failure. 50 to 70 per cent of all new product innovations fail at even the most successful companies. The main difference between companies who succeed at innovation and those who don't isn't their rate of success -- it's the fact that successful companies have a LOT of ideas, pilots, and product innovations in the pipeline.
15. Notice innovation efforts. Nurture them wherever they crop up. Reward them.
16. When you're promoting innovation in-house, always promote the benefits of a new idea or project, not the features.
17. Don't focus so much on taking risks, per se, but on taking the risks OUT of big and bold ideas.
18. Encourage people to get out of their offices and silos. Encourage people to meet informally, one-on-one, and in small groups.
19. Think long term. Since the average successful "spin-off" takes about 7.5 years, the commitment to innovation initiatives need to be well beyond "next quarter."
20. Create a portfolio of opportunities: short-term, long-term, incremental, and discontinuous. Just like an investment portfolio, balance is critical.

21. Involve as many people as you can in the development of your innovation initiative so you get upfront buy-in. This is the "go-slow now to go-fast later" approach. (The opposite approach of having a few people go off to a desert island and come back with their concept is almost always doomed to failure).
22. Improve the way brainstorming sessions and meetings are facilitated in your organization. Create higher standards and practices.
23. Make sure people are working on the right issues. Identify specific business challenges to focus on. Be able to frame these issues as questions that start with the words, "How can we?"
24. Communicate, communicate, communicate, communicate, communicate and then communicate again. Deliver each important message at least six times.
25. Select and install idea management software for your intranet. (Or, if you've got an intranet and certain directories available to everyone, set up your own idea depository/database and make it as interactive as you want).
26. Don't focus on growth. Growth is a product of successful innovation. Focus on the process of becoming adept at taking ideas from the generation stage to the marketplace.
27. Make customers your innovation partners, while realizing that customers are often limited to incremental innovations, not breakthrough ones.
28. Understand that the best innovations are initiated by individuals acting on their own at the periphery of your organization. Don't make your innovation processes so rigid that they get in the way of informal and spontaneous innovation efforts. Build flexibility into your design. Think "self-organizing" innovation, not "command and control" innovation.
29. Find new ways to capture learning's throughout your organization and new ways to share these learning's with everyone. Use real-life stories to transfer the learnings.
30. Stimulate interaction between segments of the company that traditionally don't connect or collaborate with each other.
31. Develop a process of trying out new concepts quickly and on the cheap. Learn quickly what's working and what's not.
32. Avoid analysis paralysis. Chaotic action is preferable to orderly inaction.
33. Before reaching closure on any course of action, seek alternatives. Make it a discipline to seek the idea after the "best" idea emerges.
34. Know that attacking costs as a root problem solves nothing. Unreasonable costs are almost always a sign of more profound problems (e.g. inefficient structures, processes or training).
35. A great source of new ideas are people that are new to the company. Get new hires together and tap their brainpower and imagination.
37. Seek diversity of viewpoints. Get people together across functions. A diversity of views sparks more than conflict -- it sparks innovation.
38. Invite outside partners early on when exploring new opportunities. Find ways for your company to partner with others and actively share ideas, technologies, and other capabilities.
39. Avoid extreme time pressures.
40. Don't make the center of your efforts to help people be more creative a physical "creativity center." Fold your innovation resources into your business units.
41. Don't make innovation the responsibility of a few. Make innovation the responsibility of each and every employee with performance goals for each and every functional area.
42. Give your people specific, compelling, and measurable innovation goals.

43. Try to get as much buy-in and support from senior leadership as you can while realizing that true change NEVER starts at the top. How often does the revolution start with the King?
44. Realize that "resource allocation" is the last bastion of Soviet-style central planning. Think of new innovation opportunities as "resource attractors."
45. Pay particular attention to alignment. Ensure that the interests and actions of all employees are directed toward key company goals, so that any employee will recognize and respond positively to a potentially useful idea.
46. Reward collective, not only individual successes, but also maintain clear individual accountabilities and keep innovation heroes visible.
47. Do your best to ensure that linear processes give way to networks of collaboration.
48. Remove whatever organizational obstacles are in the way of people communicating bold, new ideas to top management.
49. Systematize. Find problems (not only with products, but with processes, customer service, and business models) and solve them.
50. Drive authority downwards. Make decisions quickly at the lowest level possible.


Thank you Idea Champions for the tips!

XOXO

Groupon goes crazy with GAP deal!

| | 0 comments »
Yesterday Gropoun (a daily deals website serving over 150 cities nationwide) had its first national deal--50% off clothing at the GAP ($25 for $50 worth of clothing) and it sold more than 700,000 Groupons!!!! The national  Groupon generated tons of visitors to the website which was down/unavailable for portions of the day.

Groupon is estimated to make about $17.5million dollars from sales of the GAP deal! Wowza...That is AMAZING! I am truly a fan of deals, Groupon and innovation.

Groupon offers daily deals on everything from food to fitness to spa to sporting events and everything in-between! As much as I love a good deal/sale I am shocked that I didn't come up with the idea of a daily deals website!:)

Did I mention they're a Chicago based company! Chicago stand-up:)



XOXO

Facebook Pics can Haunt you Forever

| | 0 comments »
Eric Schmidt, Chairman and CEO of Google (on of my FAV companies), recently said in a interview that young people may have to change their names in order to escape wild and embarrassing photos/posts of their "cyber past." Many people do not behave professionally or "post with caution" on social networks such as Facebook, MySpace and Twitter. One thing is for certain, once you post a picture or comment on a social network it is in cyber space forever.

I am friends with my young nieces and cousins on Facebook and I cringe every time I see a wild photo or a profane filled post from them. What happens when you are applying for a job, college or grad school? Do you think these things will magically disappear? In the event you start a business, How will this affect you company's reputation or profit?

In the interview Schmidt went on to say that in the future Google will know so much about users that it will be able to help plan their lives. SCARY!

I caution you (and myself to) to be selective about what you post on Social Networking sites, you never know where it might come back to haunt you!



XOXO

100 Most Powerful Women On Twitter

| | 0 comments »
Check out the top 100 most powerful women on Twitter, http://twittergrader.com/top/women. Are you following any of them? What can you do to become a person  of influence in your respective circle?

XOXO

5 Reckless Tweets that can get you Fired!

| | 0 comments »
I read this article today and wanted to pass it along, since I'm sure everyone is on Twitter these days:)

Bottom line is be cautious of what you say about your employer on social networks. I know we all have moments when people/things irritate us at work but Twitter may not be the place to bash your job...


1. Tweet confidential. Don’t tweet confidential information about your company, co-workers or clients. Leaking confidential information could lead to more than job loss, it could lead to law suits and SEC violations, depending upon the severity of the leak.



2. Twitter bashing. Whether you choose to sound off about a brand or a person, defamation suits are still applicable. If you think you’ll get free products or concessions from a company that’s wronged you, you might just get slapped with a hefty fine and damages.

3. Over-sharing. Don’t forget that tweets are public domain. Many employers can, and will, take action if you do something on your free time that could potentially damage their image or compromise their reputation. Even though it may be your own personal opinion or action, if you tweet about it, it’s hard for an organization to ignore.

4. Jumping the gun. Is your PR firm pitching a new client? Is your company working on a new product? Are you planning to leave your job? If you leak information too soon, there may be repercussions. Sometimes in our exuberance, we blurt out the good news to a confidant in passing—but doing so on Twitter could let the news travel at digital speeds to your competitors or your company.

5. Whining about work. Although there may not be a law restricting you from complaining about your 9–5, if you don’t want your employers to know what you are saying about them, think before you tweet. There are plenty of sites that allow you to vent anonymously, and of course, you can always call a trusted friend or your mom. But if you choose to document your frustration digitally, remember that Google never forgets, and neither does your boss.

Read the full article here. Thanks for the tips!

XOXO

Yahoo's New Ad Design

| | 0 comments »

Recently Yahoo! introduced a new design on their email sign-in page to accommodate full screen ads.The full screen version of advertising is very innovative, yet so simple (almost genius!)

With this very simplistic layout Advertisers can use the whole screen to convey an message to a very large audience (anyone who signs into their Yahoo! email.) I think this placement could potentially shift the landscape for contextually relevant ads. Additionally, I wonder how Google, AOL, MSN will respond. Will they just copy the layout and create full screen ads too? or Will they come up with a new ground breaking ad design?

One would think that since creating a full screen ad display is so simple, Google (their most innovate competitor as of late) has already considered it and is thinking of a better idea.

Either way this new design should generate a lot of revenue for the company! I am "Team Google" but Yahoo! may be gaining some momentum:)

GO GREEN!

| | 3 comments »
Calling all MSU Alumni!! If you're a member of the Michigan State University Alumni Association don't forget to update your Alumni profile for Michigan State University Alumni Today, the first publication ever to feature listings along with photos and essays submitted by alumni. For more information visit www.msualum.com



XOXO

Are you Facebook friends with your Ex?

| | 0 comments »
Ladies, make sure you check out Essence.com today--one of my favorite mags! They have two articles that I thought are very helpful for women in relationships; Tips for Moving-In Together and Digital Dating: 10 Reasons to Un-friend your Ex. Both articles offer a fresh perspective on the dating world for young singles--anyone not married:)

Personally, I think being friends with your Ex on social networks is a grey area; especially if you are in a current relationship. I am friends with my Ex's on Facebook, but I don't communicate with them at all; so our online "friendship" is somewhat pointless. In many cases, being friends with Ex's creates unnecessary tension and concern for the past. If its over, its over--let it die! I wouldn't want my significant other to be overly friendly with his Ex's, so I show him the same courtesy.

Ask yourself this, do you consider your Ex(s) as a friend "in real life"? If not then maybe they shouldn't be your friend online either! I think I have some social networking house cleaning to do!

XOXO